On World Vegan Day 2022, Vgarden Introduces Deli Fresh Sliced Plant-Based Meat Alternatives Designed to Bring New Choices to Sandwich and Charcuterie Lovers

In the spirit and tradition of Kosher delis around the world, Vgarden brings all the favorite flavors and textures to market, satisfying the growing demand from consumers seeking cleaner, healthier, and more conscious alternatives from their favorite shops and restaurants

Israel; Australia; USA; November 1, 2022 – Vgarden, a leading developer and manufacturer of delicious plant-based, vegan foods is celebrating International Vegan Day today and unveiling an expansive range of deli meat alternatives that are as familiar and flavorful as their favorite traditional slices, including pastrami, ham, pepperoni, and chicken. The deli meats contain 26% protein, making them not only delicious but nutritious.

As passionate innovators for years, creating and marketing flavorful dairy-free cheeses and meat-free alternatives, the Vgarden team has been a pioneer in bringing game-changing offerings to restaurants and food service distributors who wish to be part of the Vegan revolution and benefit from continuously and rapidly growing consumer interest in and demand for healthier and more environmentally conscious menu items.

Every year on 1st November, vegans around the world champion the benefits of their lifestyle. The earliest commemoration of this event began in 1994 by a UK celebrity, Louise Wallis, who was at the time the chair of The Vegan Society, as they celebrated its 50th birthday, the coinage of vegan and veganism terms, and the inception of The Vegan Society.

Across the globe, World Vegan Day is commemorated through exhibitions, seminars, public debates, workshops, promotions and more, and is not just for celebrities including Ariana Grande, Ellen DeGeneres, James Cameron, Stevie Wonder and more. Events of the day, and through more informal conversations, vegans can advocate and share with their friends their reasons for choosing a dairy-free, meat-free lifestyle.

“We intentionally chose World Vegan Day to introduce our increasing range of deli solutions,” said Eyal Adut, Head of Marketing and BizDev, Vgarden. “This is our passion – this is our mission – to invest in sustainable and beloved foods that are nutritious, reduce negative impacts on the planet, and bring fresh and exciting options to every deli counter in the world. Along with our equally delicious and familiar tasting cheeses, which are also non-GMO, free of preservatives, free of lactose, gluten, trans fats, soy, and cholesterol, whether making a mouth-watering sandwich or charcuterie plate, we are bringing joy to the table.”

Notes For Editors

Vegetarian and vegan products are rapidly being embraced by delis; vegetarian products, based on product labeling and ingredients, accounted for 13 percent of deli sales during the latest 52 weeks ending Aug. 24, 2019, while vegan items rose to 2.55 percent of deli sales during the same period according to The Nielsen Co.

The  Good Food Institute,  a Washington, D.C.-based non-profit, shows that plant-based meat captures 2 percent market share of retail packaged meat sales and is worth more than $800 million. Refrigerated plant-based meats are driving category growth, with sales up 37 percent.

About 4 percent of the U.S. population is strictly vegetarian and about half of the vegetarians are also vegan, according to a ,Harris Poll survey on behalf of the Vegetarian Resource Group based in Baltimore, MD.

The same research shows 60 percent of 18- to 34-year-olds sometimes or always eat meals without meat, poultry or seafood when eating out, while 52 percent of parents with children under the age of 18 fit this category, too. 

About Vgarden

Vgarden is a leading developer and manufacturer of a wide spectrum of delicious plant-based, vegan foods. Established in 2015 under Gan-Shmuel Health Industries., Vgarden’s team of experts has gained vast experience while contributing to the success and growth of the Mashu Mashu brand and many other retail brands. Innovations include a wide range of cheeses, appetizing spreads, pastries, nuggets and plant-based meat and fish alternatives. All retail cheeses manufactured by Vgarden are free of preservatives, free of lactose, gluten, trans fats, soy, and cholesterol. All non-GMO and Kosher Parve, Vgarden’s growing range of healthy food is enriched with important nutritional values.

Learn more at vgardenfood.com and  vgarden.news  and follow Vgarden on LinkedIn here.

Media contact:

Cynthia Artin, Artin Arts for Vgarden|cynthia@artinarts.com